Tourism Council of Bhutan

The World’s Happiest Country



Bhutan, a small country located in the heart of the Himalayas, has gained international prominence for its innovative policies of sustainability, cultural preservation, and local tourism. As a nation that measures its success by «Gross National Happiness» rather than Gross Domestic Product (GDP), Bhutan has prioritized the preservation of its unique natural, cultural, and historical resources.

Tourism in Bhutan is highly regulated and controlled, with the aim of minimizing negative impacts on local culture and the environment. Visitors are encouraged to get involved with local communities and experience Bhutanese culture first-hand, with traditional festivals, dances, local cuisine, and handicrafts. The keywords that define the experience in Bhutan are Sustainability, Himalayas, Nature, Family, and Architecture.



Bhutan offers a wide range of adventure activities for thrill-seekers and outdoor enthusiasts. The country’s pristine landscapes, dramatic mountains, and rich biodiversity provide a stunning backdrop for various adventurous experiences. Read more to discover some popular adventure activities in Bhutan.


Art in Bhutan is deeply intertwined with the nation’s rich cultural heritage, forming an integral part of its identity. This artistic tradition spans a wide array of forms, including painting, sculpture, music, architecture, textiles, and performing arts.


The culture of Bhutan is deeply rooted in its unique blend of Buddhism, traditions, and the preservation of its natural environment. Bhutan has managed to retain its distinct cultural identity due to its isolated location in the Eastern Himalayas and its focus on preserving its cultural heritage.


Eco-tourism in Bhutan aims to provide visitors with an immersive experience in the country’s natural beauty while ensuring the sustainability of the environment and the well-being of local communities.


It’s not just the panoramic valley views and rice fields splashed with the vibrant colours of prayer flags that make this nation a compelling visit. With more than 163 festivals throughout the year, Bhutan is famous for its culturally thrilling festivals. Download the full list at the link below.

Wellness and Wellbeing

Wellness and wellbeing are integral to the Bhutanese way of life. In fact, the old name for Bhutan was ‘southern land of medicinal herbs’. Bhutan’s unique approach to development, as reflected in the concept of Gross National Happiness (GNH), places a strong emphasis on holistic well-being, encompassing physical, mental, and spiritual aspects. Here are some key aspects of wellness and wellbeing in Bhutan.





  • Discover ancient Dzongs, temples, nunneries, and monasteries.
  • Cycle through the countryside.
  • Encounter local craftsmen, including the artisans of traditional paper-making.
  • Hike to the iconic Tiger’s Nest monastery.
  • Featuring expertly selected hotels.

The World’s Happiest Country

Proudly represented in Brazil